September 30, 2018

ART DIRECTION

Original Love Notes

  • Product development for line of paper gift products
  • Logo, brand, and packaging concept and design
  • Built e-commerce WordPress site and created social media pages and elements
  • Wrote copy and developed design for advertising and marketing materials

Resources Used:
Hand Lettering • Photoshop • Illustrator • Pencil Drawing

SilverLake

  • Brand establishment and art direction for online series
  • Opening titles and HTML website design
  • Packaging, advertising, and promotional design

Resources Used:
Photoshop • Illustrator

Toes At A Glance Hosiery

  • Developed brand, colors, and packaging for hosiery line
  • Created original product and model illustrations and animation
  • Designed and built website, advertising, and marketing materials

Resources Used:
Photoshop • Illustrator

Kellogg's

  • Created series of concept presentation boards for partnership proposal with Marriott
  • Concept development, brand design, and application for product-related sub brands
  • Photo manipulation and product mockups

Resources Used:
Photoshop • Illustrator

Copeland International Arts

  • Art Direction and packaging design for numerous CD releases
  • Photo compositing, retouching, and manipulation
  • Title design, layout and print preparations

Resources Used:
InDesign • Photoshop • Illustrator • Pencil Drawing

The Intangibles

  • Character development and original illustration
  • Kickstarter campaign development, including infographics, charts, storyboards, and images
  • Supporting graphic design for pitch deck, marketing, and promotions
  • Established social media presence and created unique graphics for Facebook, Twitter, Instagram

Resources Used:
Photoshop • Illustrator • Pencil Drawing

Do Not Disturb

  • Developed packaging and labels for a suite of spa and beauty products, using nontraditional containers as well as dielined mechanicals
  • Directed product photoshoots; Photo retouching
  • Created advertising, marketing materials, promotional giveaways
  • Designed and assembled trade show booth elements into portable design, including stands, banners, and decor

Resources Used:
Photoshop • Illustrator

MDMA West

  • Developed 6-panel prospectus as cornerstone of establishing design theme for annual campaign
  • Created supporting print and online promotional materials within established look
  • Photo retouching and manipulation, information organization, including charts and graphs

Resources Used:
InDesign • Photoshop • Illustrator

AeroCon Style Guide

  • Developed style guide for annual aeronautical tradeshow to be used as basis for all supporting design
  • Created printed prospectus, mailers, online newsletter, advertisements, and website design within established look

Resources Used:
Photoshop • Illustrator