September 30, 2018 amyadams ART DIRECTION Original Love Notes Product development for line of paper gift products Logo, brand, and packaging concept and design Built e-commerce WordPress site and created social media pages and elements Wrote copy and developed design for advertising and marketing materials Resources Used:Hand Lettering • Photoshop • Illustrator • Pencil Drawing SilverLake Brand establishment and art direction for online series Opening titles and HTML website design Packaging, advertising, and promotional design Resources Used:Photoshop • Illustrator Toes At A Glance Hosiery Developed brand, colors, and packaging for hosiery line Created original product and model illustrations and animation Designed and built website, advertising, and marketing materials Resources Used:Photoshop • Illustrator Kellogg's Created series of concept presentation boards for partnership proposal with Marriott Concept development, brand design, and application for product-related sub brands Photo manipulation and product mockups Resources Used:Photoshop • Illustrator Copeland International Arts Art Direction and packaging design for numerous CD releases Photo compositing, retouching, and manipulation Title design, layout and print preparations Resources Used:InDesign • Photoshop • Illustrator • Pencil Drawing The Intangibles Character development and original illustration Kickstarter campaign development, including infographics, charts, storyboards, and images Supporting graphic design for pitch deck, marketing, and promotions Established social media presence and created unique graphics for Facebook, Twitter, Instagram Resources Used:Photoshop • Illustrator • Pencil Drawing Do Not Disturb Developed packaging and labels for a suite of spa and beauty products, using nontraditional containers as well as dielined mechanicals Directed product photoshoots; Photo retouching Created advertising, marketing materials, promotional giveaways Designed and assembled trade show booth elements into portable design, including stands, banners, and decor Resources Used:Photoshop • Illustrator MDMA West Developed 6-panel prospectus as cornerstone of establishing design theme for annual campaign Created supporting print and online promotional materials within established look Photo retouching and manipulation, information organization, including charts and graphs Resources Used:InDesign • Photoshop • Illustrator AeroCon Style Guide Developed style guide for annual aeronautical tradeshow to be used as basis for all supporting design Created printed prospectus, mailers, online newsletter, advertisements, and website design within established look Resources Used:Photoshop • Illustrator