ART DIRECTION

Original Love Notes

Original Love Notes

Line of paper gift products

  • Product development and package concept and design
  • Worked within established budgets to create cost effective, marketable product and POP displays
  • Designed brand, built WordPress e-commerce website, created advertising campaigns and initiatives
  • Developed copy, lettering, social media collateral, and marketing materials

Resources used:
Drawing
Hand lettering
Adobe Photoshop
Adobe Illustrator


SilverLake

SilverLake

Webisode series

  • Art direction and design for packaging
  • Brand establishment, opening titles design
  • Advertising, promotional, and marketing material development and design
  • Website design and HTML

Resources used:
Adobe Photoshop
Adobe Illustrator


MDMA West

MDMA West

Tradeshow Prospectus

  • Developed 6-panel prospectus as cornerstone for annual campaign
  • Created supporting print and online promotional materials within established look
  • Photo retouching and manipulation, information organization, including charts and graphs

Resources used:
Adobe Photoshop
Adobe Illustrator


Wedding Invitation Suite

Wedding Invitation Suite

  • Hand illustration and layout for invitation, response and table cards created in a vintage, artisan theme
  • Colors for ceremony and reception based on invitations

Resources used:
Drawing
Adobe Photoshop
Adobe Illustrator


Copeland International Arts CD Packaging

Copeland International Arts CD Packaging

  • Art Direction and design for numerous CD releases
  • Photo compositing, retouching, and manipulation
  • Layout and print prep

Resources used:
Adobe Photoshop
Adobe Illustrator


Kellogg’s Co-Branding Concept Boards

Kellogg’s Co-Branding Concept Boards

  • Created series of presentation boards for partnership between Kellogg's and Marriott
  • Concept development, brand design, and application for product-related sub brands
  • Manipulated photos and created product mockups to showcase concept in a realistic setting

Resources used:
Adobe Photoshop
Adobe Illustrator


Toes at A Glance Hosiery

Toes at A Glance Hosiery

  • Developed brand and packaging for line of hosiery
  • Created supporting collateral within brand (packaging, website, advertisements)
  • Illustrated product ambassadors for use on package and website

Resources used:
Drawing
Hand lettering
Adobe Photoshop
Adobe Illustrator


AeroCon Style Guide

AeroCon Style Guide

  • Style guide development for annual aeronautical tradeshow including graphics, type, and colors
  • Design within established look for printed prospectus, mailers, online newsletter, advertisements, and website design

Resources used:
Adobe Photoshop
Adobe Illustrator


Do Not Disturb Bath & Body

Do Not Disturb Bath & Body

  • Developed packaging and labels for a suite of spa and beauty products
  • Used nontraditional containers as well as dielined mechanical package templates
  • Created advertising, marketing materials, promotional giveaways
  • Directed product photoshoots; Photo retouching
  • Assembled trade show booth elements into cohesive/portable design, including stands, banners, and decor

Resources used:
Adobe Photoshop
Adobe Illustrator


The Intangibles

The Intangibles

  • Character development and illustration
  • Kickstarter campaign development, including infographics, charts, storyboards, and images
  • Supporting graphic design for marketing collateral and promotional items
  • Social media establishment on Facebook, twitter, instagram
  • Copywriting and proofing; presentation design

Resources used:
Drawing
Adobe Photoshop
Adobe Illustrator


LightHouse Coffee Roasters

LightHouse Coffee Roasters

  • Brand establishment and logo design for placement on packaging and signage
  • Vector illustration and colorscheming
  • Interior design consultation and logo incorporations

Resources used:
Drawing
Adobe Photoshop
Adobe Illustrator


 

 

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